Why Ranchy B?
Emily and Rylee’s story began in the rodeo arena, where they grew up as fierce barrel-racing competitors—and often rivals. Years later, that rivalry turned into a lifelong friendship when they both became Cheyenne Frontier Days Dandies and, in 2017, were crowned Miss Frontier and Lady-in-Waiting together.
Proudly ranch-raised and unapologetically competitive, they represented Wyoming with authenticity, grit, and true Western spirit. After working in and shopping local boutiques in Cheyenne, they were inspired to create a space to share their own style and passion for Western fashion.
Ranchy B was born from that vision. While the “B” holds special meaning to its founders, it’s meant to be interpreted your own way—Boutique, Babes, or Boss. Above all, Ranchy B reflects the journey, values, and Western roots that Emily and Rylee bring to everything they do.
Collection list
Featured collection
